Eyewear brand identity
Durant Sessions is a boutique eyewear retailer. They feature latest style and fashion high end eyewear frames. Therefore, our main objective was to create classic eyewear brand identity. In order, to differentiate from their competition.
Brand guide
Project overview
Client requested a classic brand identity. In addition, there was need to incorporate an abstract eyewear frame. Classic treatment would suggest a high end retailer. Main point was a timeless brand, with word mark eyewear logo structure.
Project started with brand identity brief. After that, we developed a couple of brand identity concepts. Since, they’re brand new eyewear market retailer. Our focus was developing an everlasting, yet luxurious look & feel.
Solution
Eyewear brand identity was established with a classic font treatment. Therefore, it reflects luxury and high end product. In addition, abstract diamond lens eyewear frame was used to divide vertically two words.
Typography
We picked Trajan regular font. In order to reflects high end luxury brand. Font is used across all platforms.
Color palette
Colors are traditional, yet bold and cool toned. Their usage reinforces brand luxury craftsmanship of the brand.
Primary, colors are rich green and blue. First is deep green, and indigo blue. Neutral color are light tan tones.
Completion
In conclusion, once all logo elements were complete, and finalized. We used the same logo theme across all branding items. Firstly, in all stationery items, such as business card, letterhead and envelope. Secondly, on products and retail bags. Thirdly, on brand guideline booklet. Finally, for web in social media pages.
Graphic design apps
Software applications used to develop and design this brand identity were Abobe Illustrator and Abobe Photoshop.
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