Hair body care label
Coco & Tini is a natural line of hair and body care products for children. They offer a range of hair and bath products for sale in local stores and online. Therefore, our main objective was to develop a friendly children hair body care label and brand identity. In order, to stand out from their competitors.
Brand identity
Project overview
Client requested a friendly children and animal illustrations. One drawing per product. So, it lifts their brand above the rest of children hair & body care lines. Main objective was friendly, colorful, and organic look & feel.
Project started with our creative brief. After that, we developed a few animal drawing sketches and brand identity concepts. Specific to their unique needs. Since, they’re new to bath care market. Our main focus was memorable, and catchy label and brand identity that will stand out in store shelves.
Solution
First, for hair body care shampoo label we created owls illustrations. Then, for conditioner and body wash we created frogs and sea horses illustrations. In addition, for foaming soap we drew boy and a girl. Also, for branding we used licorice pencil candy theme to design a logo.
Typography
We used Pier sans serif font. In order to keep clean and readable even the smallest labels. Font is used through the rest of the branding in italic, bold and light formats.
Color palette
Colors are fun, live and vibrant. Their usage reflects earthy and organic product line.
Primary, colors are rose red and penny brown. Secondary color is quartz yellow.
Completion
In conclusion, once all brand’s elements were finalized. We used the same design theme throughout all the content. Firstly, in retail label and packaging. Secondly, in website and social media. And finally, in print. As brochures, business cards and signages at the trade shows.
Graphic design apps
Software applications used to develop and design this label design and branding were Abobe Illustrator and Abobe Photoshop.
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