Eyewear emailer
Durant Sessions is an eyewear boutique retailer. They feature latest fashion and style higher end eyewear frames. Therefore, our main goal was to create an appropriate eyewear emailer for their advertising campaign. In order, to make them stand out in eyewear industry.
Print ad design
Poster design
Project overview
Client requested a simple and colorful emailer design, print ad, and poster design. Main objective was clear, and clean exciting new eyewear look & feel campaign.
Project started with our creative brief. After that, we developed a couple of design concepts. Since, they’re new to eyewear industry. Our main focus was creating a strong, and impactful web and print ad campaign.
Solution
Eyewear brand emailer displayed simple font treatment. Therefore, it highlights high end eyewear products.
Typography
For main body copy font we used sans serif Gadugi regular. In order to simplify the ads. Font is used throughout the advertising campaign.
Color palette
Colors are traditional, yet bold and cool toned. Their usage reinforces brand luxury craftsmanship of the brand.
Primary, colors are rich green and blue. Neutral color are light and dark gray tones.
Completion
In conclusion, once the emailer was complete, and finalized. Same look & feel theme was used for papers ads and posters. Also, throughout the advertising campaign.
Graphic design apps
Software applications used to develop and design this emailers, paper ads and posters were Abobe Illustrator and Abobe Photoshop.
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